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May 4th, 2012

Multitasking has become common in the workplace. We often have our Web browsers using multiple tabs, switch between email, social media and work. Our attention is pulled in 50 different directions and we’re having trouble focusing on one task for more than five minutes. This lack of focus has led to longer, and less productive days.

It’s time to reclaim our focus at work and here are seven tips to help you do so.

  1. Practice productivity wind-sprints. While at work, we’re normally doing work while browsing Facebook or chatting. This can be harmful for productivity and shifts your focus from important work related activities. Interval training is a great way to increase your focus. Get a timer, set it for ten minutes, and focus solely on your work. When the timer goes off take a two minute break.
  2. Defensive scheduling. Our days are filled with commitments and we struggle to keep up with our projects or find time to work uninterrupted. Schedule a meeting with yourself at a convenient time. Treat this meeting like a real meeting, no interruptions. This is your time to focus on important tasks or projects.
  3. Socialize with your tablet. Separate work from social activities with a tablet. We’re often just hitting our stride with work when BING, we get a chat message. What do we do? Immediately reply to the message. When we do that we lose our focus and struggle to regain it. Why not use use your tablet for all social activities and work computer strictly for work? Combined with tip one, this could really help you focus.
  4. Realize your unconscious focus. The vast majority of managers often aren’t sure what the top issue in their mind is. It comes with multitasking, we’re always making less important ideas critical, and this takes our focus off the most important issues. To realign your focus take some time, let your mind wander, and make note of the ideas you keep returning to. These are your most critical issues.
  5. Focus on most important tasks first. When you get into the office in the morning switch off your phone and email alerts. Focus on your most important priorities, this will give you time to get your most important work out of the way, before you shift your focus onto other less important projects.
  6. Disconnect. Many of us don’t take time to give our brains a rest, we’re always thinking and possibly worrying about work. It’s beneficial to your mental and physical health if you take time each day to disconnect from the office. Temporarily sever all ties with the office and focus on something you enjoy doing. Remember, this is your time don’t think of work, focus on the activity.
  7. Can’t focus? Consider if what you’re doing is right for you. If you find that you really can’t focus, even with the previous techniques, it might be time to consider that what you’re doing is actually something you don’t care about or enjoy. If this is true for you, then it’s time to start looking for a change.
With these tips you should see an increase in your focus and productivity. If you would like to know more about how to improve your productivity please contact us, we can help.
Published with permission from TechAdvisory.org. Source.

May 2nd, 2012

There are many tools businesses use during their day-to-day operations, but only a few are used by businesses across all industries. One that will be familiar to all is the office suite; comprised of a word processor, spreadsheet, presentation software and an email client. The most popular being Microsoft Office, which Microsoft has recently moved to the cloud.

Microsoft’s cloud based office suite for businesses is called Microsoft Office 365. Office 365 includes Word, Excel, PowerPoint, Outlook and OneNote - and Microsoft Server products e.g., Lync 2010 and SharePoint Server. All programs are accessed via a Web browser, offering users the ability to access the programs from the office, home or anywhere in between.

On March 14, 2012 Microsoft held a press conference announcing that the price of Office 365 subscriptions will be reduced by up to 20%. This decrease will apply to all new and renewing direct customers.

The price cut is a great advantage to many potential customers as it makes Office 365 more competitive with other cloud based office solutions such as Google Apps. This is also beneficial as many businesses already use the desktop versions of Microsoft Office. If they switch to Office 365, employees will be comfortable with the cloud version, as the software is exactly the same as the desktop version.

It’s the perfect time to look into Office 365 and see what it can bring to your organization. If you’d like to learn more about Microsoft Office 365 or other products from Microsoft, we are your go-to experts and will be more than happy to help.

Published with permission from TechAdvisory.org. Source.

April 24th, 2012

One of last year’s most popular devices is the tablet. Many smartphone and computer manufacturers have released tablets running the Android OS. The Android OS has many useful features including an openness not found on other devices. If you have an Android tablet, you have no doubt heard the term “root” and have probably been wondering if this affects your tablet.

Before you root your tablet it’s beneficial to know the pros and cons associated with it.

What is Rooting? When you buy an Android tablet, it will have limitations placed on the OS by the maker of the tablet to prevent inexperienced users from inadvertently ruining their device. What rooting does is give users access to the basic or “root” level of the tablet, in other words it removes all restrictions placed on the OS. If you’ve heard the term “jailbreaking” for Apple’s products, rooting is akin to that.

Benefits to Rooting There are a number of upsides to rooting your Android tablet. Some of the most positive features are:

  • Access to More Applications. If you root your tablet, you’ll have access to a wide variety of apps not available to unrooted tablets. If you go to the Google Play store, and type in Root you’ll see a list of apps that are only available to rooted tablets. Some of the most useful include ones that allow you to do a full backup of your system or change your layout.
  • Improved Performance. When you root your tablet, you’ll be able to control its performance. This includes being able to make it open and close apps faster or decrease processor speed which will increase battery life.
  • Latest Version of OS. Companies that create tablets and devices that use the Android OS are notorious for taking a long time to update the OS. Case in point: Google released Android 4.0 in December 2011 and some devices still haven’t been upgraded. If you root your tablet, you’ll be able to update your device to the newest version of the Android OS by using a ROM - the most basic level of software that allows your Android device to operate. ROMs are akin to drivers used by computers.
Drawbacks to Rooting There are some drawbacks to rooting that you should be aware of. The first issue is that if you do root your tablet, the warranty will be voided. If the manufacturer finds that you’ve rooted your device, they could refuse to fix it, forcing you to go to less than reputable dealers.

The second problem is that if rooting is carried out incorrectly you run the risk of “bricking” or “bootlooping” your device. Bricking is when your tablet’s software glitches causing the tablet to stop working, making it about as useful as a brick. Bootlooping is similar to bricking, however your phone will boot up, turn off, boot up and turn off in an endless cycle.

The final downside to rooting is security. There has been an increasing number of malware apps designed specifically for Android devices. If you have a rooted tablet and download apps not from Google Play, there’s a higher chance that the app you download will be infected.

Should I Root? With both powerful benefits and potentially nasty problems, the question is, “Should you root your tablet?” The answer is a bit ambiguous in that it really depends on what type of user you are. Advanced users who want to micromanage their device will be able to do just that if they root, while users who are happy with their tablet will not see much of a difference.

If you do choose to root your tablet, search the Internet for guides on how to root your device and carefully follow the instructions. Should you like to learn more about rooting, or Android tablets please drop us a line, we’re more than happy to hear from you.

Published with permission from TechAdvisory.org. Source.

April 17th, 2012

The success of your IT depends on a strategic plan that defines your practice’s needs and looks to optimize your workflow. Ideally this plan will focus on both the patient and staff experience. Here are five considerations that can help get you started.

  1. Improve the patient experience. Many healthcare practitioners consider the patient experience a major challenge, yet don’t give much thought to how IT can improve it. Consider what you can do electronically to support patients, whether they're in your facility or not. Electronic forms? Email and text message reminders and confirmations? Kiosks?
  2. Consider best practices. Technology can help you get to know your patients better. The Web, for example, can be used as a first point of engagement. Ask a few questions of visitors, then tailor your responses to their needs. A patient interested in a first consultation would receive different information than one preparing for his or her first round of cancer treatment.
  3. Don’t forget the staff! Your staff needs successful workflows to interact effectively with patients. Common errors are multiple devices and different logins. Keep in mind how clinicians work to develop efficiencies. Your staff needs to be able to provide clinical care without being tied to a PC.
  4. Use social media. Social media often isn’t included in IT planning, as it’s usually more of a marketing consideration. Without thinking about how it will be used, it will become difficult for patients and staff to have a singular experience. Your IT department needs to work with other departments to develop a social media plan that will yield a consistent presentation to the end user.
  5. Use integrative planning. Typically, IT does its strategic planning in isolation. Ideally though, IT would plan with other departments. This “integrative planning” allows for a consistent plan supported by all parts of the practice.

Published with permission from TechAdvisory.org. Source.

April 11th, 2012

Peer-to-peer networking (P2P) and cloud storage services have both been hot topics in the news lately. Whether it’s about the seizure of servers or security threats, both have been causing businesses problems with regards to recoverability and security of data. Does your company use P2P or cloud storage? If so, there are a number of things you should be aware of.

With the seizure of a number of cloud storage and sharing websites, including Megaupload, and the seemingly omnipresent malware in P2P files and the shaky security in relation to P2P networks, businesses have had their hands full staying secure. Do you know what your options are when it comes to data security?

Cloud Services Knowhow The recent seizure of Megaupload’s files and servers by the US Government caught many people and businesses unprepared. While Megaupload’s main purpose was file sharing, it was found that a large number of organizations were using their services to store files. If you had files stored on Megaupload, the chances of getting the files back are non-existent.

It needs to be pointed out that many cloud services don’t guarantee that files stored on the service will be recoverable in the event of a crash, or disruption in service, e.g., a government seizing servers. If you read the user agreements of a number of major cloud services, they all have clauses stating that if data stored on their service is lost for any reason, it’s gone forever, and the hosts can’t be held liable for losses.

Risks of P2P With high speed Internet widely available at low prices, P2P file sharing has become incredibly popular, it’s almost uncommon to find someone who has never used a P2P service. If you or your employees use P2P at your office, there are a number of potential security threats you should be aware of:

  • The unknown share: If you put a file in a folder that is shared on a P2P network, it’ll be shared with all other people connected to that folder and almost anyone can access it. This is normally done by mistake, i.e., not looking where the file will be saved when you save it. There’s also malware out there that will move files into a shared folder which the developer of the malware can find and upload with ease and without the user knowing it is happening.
  • Open network: Typically P2P works on open networks: users give and share. What this means is that when using P2P on a poorly configured network, the whole network could be unsecure, allowing for access to other computers connected to the network.
  • Untracked data: If you share a document with another person, and they then share it with others, there is potentially, an unlimited amount of people that can get the data. If you want to take it back, it can be impossible to do so, even if the original document is deleted.
  • Storage hijacking: There’s news of malware that has been developed with the purpose of downloading illegal material onto your hard drive. This could pose a problem if the data is found, as you will be liable.
What Should I do? With regards to cloud services, as with anything that comes with a contract, the first thing you should do is gain an understanding of it by utilizing reading material such as blogs, news articles and Wikis. It’s a pain in the neck, but it’ll help you understand the boundaries of the program and your responsibilities. Remember that if you go to court to get files back from a company, and it becomes known that you didn’t read the agreement, you’ll probably end up losing that case.

Second, it’s not recommended to keep single copies of data on one cloud service. Chances are high that in your business, you store your data and backups in a place separate from the computer. This makes sense with the cloud as well - keep your data with a number of different cloud services. If it’s important enough, have physical backups of what you put in the cloud.

For P2P networks there are also a number of steps you can take to protect the data on your network:

  • The most obvious one is to ban employees from using any file sharing services outside of your network.
  • If you do allow file sharing, it’s a good idea to establish and strictly enforce a protocol for this. You should also set which users are allowed to share files, and what files are appropriate to share. Be sure that all staff are aware of your policy and the measures that will be taken in the event of any deviations.
  • Develop a system to classify documents by whether or not they can be shared, and who they can be shared with.
  • If you work in an office where you need to share files, but don’t want to use a P2P network or the cloud, and are unsure of other solutions out there, don’t worry. There are companies that specialize in document sharing solutions that should be able to provide you with assistance.
The most important thing is that whatever the situation is, you take action to try to solve the problem while frequently revisiting the actions to ensure that they are working. If you’d like to learn more about document sharing over the cloud, or via P2P networks, give us a buzz. We’re more than happy to help.
Published with permission from TechAdvisory.org. Source.

April 11th, 2012

Mac vs. PC - it’s the debate of a generation. In recent years, Mac has been gaining support, with an increasing number of companies opting to integrate Macs into their operating environment. This can be scary to some users as it means learning a brand new system. But we’re here to help with some useful tips on keyboard shortcuts that will make life easier.

When you first switch to OS X it can take a while to figure out the shortcuts, or to even find out if there is a shortcut for what you need, not to mention the confusing symbols used to indicate key strokes. Here’s a list of the most common shortcuts.

Symbols If you’ve looked online for shortcuts, you have undoubtedly seen a number of potentially confusing symbols before the letter or number - these are actually keys to press. The most commonly used symbols are:

  • ⌘ Command. It’s found beside the spacebar on most Mac keyboards. If you’re using a keyboard that isn’t supplied by Apple, the Windows button should also work.
  • ∧ Control.
  • ⌥ Option. On Windows based keyboards, Alt will do the same thing.
  • ⇧ Shift.
  • FN Function. It’s found under F13 on most desktop keyboards, or in the bottom left of most laptop keyboards.
Finder Shortcuts The Finder is Mac OS X’s file system. It includes your desktop and all the folders on it. If you’re unsure whether you’re on the Finder or not, look at the top left of your screen beside the Apple icon. It will say Finder if you’re on it.
  • ⌘+A Selects all files. To deselect simply left-click on empty space that’s not highlighted. To deselect one item simply hold ⌘ and click on the folder/file you don’t want to be selected.
  • ⌘+I Retrieves information on a folder or file including name, size, creation date, etc.
  • ⇧+⌘+N Creates a new folder in the window currently open. If you’re on the desktop, a new file will be created there.
  • ⇧+⌘+Q Logs out. If you want to log out without waiting press ⌥+⇧+⌘+Q.
  • ⌘+Delete If you press this after you’ve selected something, your selection will be moved to the trash. To empty the trash hit ⇧+⌘+Delete.
  • ⇧+⌘+A Opens the Applications folder
Shortcuts for Applications and General These shortcuts will work in most applications, and will generally work on all other non-applications, including the Finder.
  • ⌘+C Copies your selection.
  • ⌘+Z Cuts your selection.
  • ⌘+V Pastes what you’ve just copied or cut.
  • ⌘+Z Undoes your last action.
  • ⌘+H Hides the program you currently have open. The program won’t close, it’ll just be hidden, and can be opened again by clicking on its icon in the dock.
  • ⌘+M Minimizes the window currently open.
  • ⌘+TAB You will cycle to the other applications you have open. If you hold down ⌘, while pressing TAB, you’ll see the icons for open programs.
  • ⇧+⌘+4 Selects a screenshot. When you press these keys, you’ll be able to drag and select a screenshot. You’ll hear a camera lens click when you let go indicating the picture has been taken, and the file will be on your desktop.
  • ⇧+⌘+3 Takes a screenshot of the whole screen.
  • ⌘+S Saves the document you have open.
  • ⌘+F Searches within the window currently open.
  • ⌥+⌘+ESCAPE Force quit. This is the same thing as Control + Alt + Delete on Windows.
These are the most useful keyboard shortcuts, but there are many more out there. If you would like to know more shortcuts, or more about the Mac OS X, please let us know - we’re happy to help.
Published with permission from TechAdvisory.org. Source.

April 9th, 2012

Windows Phones are starting to gain a foothold in the heavily competitive smartphone market. With a growing number of high quality phones and a stable operating system, many users and businesses are switching over to Windows Phones. Are you planning to switch over to a Windows Phone? Do you use one already? If so, there are some strong business apps available.

Business apps come in many different forms, some make it easier to communicate, while others help keep track of your calendar. Here are six business apps that are available now for your Windows Phone.

CamCard CamCard records business cards and creates a virtual Rolodex on your phone. Take a picture of a card, and the information will be put into your address book or stored in the app along with a picture of the card. You can also share contact information and introduce people via their cards. In addition, you can select a card and call or email that person, and look up their business’s location on your device’s map.

Live Calendar Live Calendar is a calendar app that allows you to put a tile on your home screen that syncs with your calendar. If you have appointments saved in your agenda, the app will also show what items you have scheduled.

Lync 2010 For users of Microsoft Office 365, you can now download the Lync app and access Lync from your phone. Almost all of the features of Lync on the computer are available in the mobile app, including Group Chat and Video Messaging.

Adobe Reader You can now read PDFs on your Windows Phone with the official app released by Adobe. Useful if you have lots of PDFs and want to use the program originally meant to reading and developing them.

Microsoft SkyDrive SkyDrive is Microsoft’s cloud storage service. With the mobile app you can view and manage your stored files, or upload documents and pictures from your phone. If you have work documents stored on SkyDrive, you’ll be able to access them on the go, from your Windows Phone.

Evernote The popular note app that goes beyond notes and lets you record conversations, add pictures, and sync with the cloud to have your notes accessible from anywhere, on most devices including your computer. If you’re a user who likes to take notes, or always comes up with great ideas while away from the computer, this is a great app to keep track of your thoughts.

There are many other useful apps on the Windows Phone marketplace, and as more users adopt Windows Phones the marketplace will grow to offer even more apps. If you would like to learn more about the various Windows Phone apps or other Microsoft products please contact us.

Published with permission from TechAdvisory.org. Source.

April 9th, 2012

“Microsoft PowerPoint”, “presentations” and “effective” are three common buzzwords used throughout all businesses. Heard separately, most employees are comfortable with each, but put all three together and a problem appears: Many presentations are simply not effective. Is this true for your organization?

It’s important that you, that as a manager, you ensure that your employees are creating PowerPoint presentations that are effective. Here are a few tips you can give to your employees to help them improve their presentations.

Simplify and minimize The best presentations are simple and minimal, often shifting focus from the presentation to the presenter. Minimal presentations follow the 6-6-6 rule. There should be no more than: 6 bullet points per slide, 6 words per bullet and 6 slides full of words in a row. Being visual creatures, you should encourage your employees to create slides with engaging and related visuals. A caveat: be sure that you have the rights to use the images.

A great rule taught in business schools across the country is: KISS (Keep It Simple, Stupid). Refrain from using confusing words, jargon, uncommon acronyms and irrelevant information. Keep it short, sweet, and to the point. Following these rules will help engage the audience and hold their attention for a longer period of time.

Be consistent “Consistency is key” - a saying often used but rarely followed in the creation of PowerPoint presentations. You should ensure that grammar and spelling are all consistent, and errors are minimal, if existent at all. Have another employee or manager review it for errors and inconsistencies.

For the slides, use the same background and font throughout. The easiest way to ensure this is by using a template. A word of warning: don’t use templates that are heavily animated because they can cause significant distractions, and don’t choose backgrounds that are similar in color to your font. The best slides have a light color for a background with a darker font for your text.

Summarize The goal of most presentations is to build interest and inform or update the audience. In fact, the majority of audiences just want a short summary so they can develop their own questions to ask after the presentation, or at a later meeting.

When creating the presentation, be sure to keep the audience in mind. If a presentation is being made to IT managers, chances are it does not need to have advanced financial spreadsheets. If you are presenting on a topic that has lots of graphs, extra information, or appendices, put the most important information in the presentation and the rest in a handout. This will keep the audience’s attention on the presenter, not the slides.

Practice, preview, review Practice makes perfect. In an ideal world there would be hours and hours to practice and tweak a presentation. Normally, that’s not true. Schedule at least a comparable amount of time the day before a presentation for a dry run. Always review the presentation with your team and ask them for feedback. This will help encourage employees to keep improving and developing themselves.

For more tips and tricks on giving presentations using Microsoft PowerPoint and other Microsoft products, please contact us.

Published with permission from TechAdvisory.org. Source.

April 2nd, 2012

A common trend among new software is in giving users the ability to personalize certain areas. This could be something as simple as adding your picture or changing the layout. Many programs that have traditionally been utility in nature, such as office suites, are starting to offer ways for users to customize. Microsoft Office 365 is one of those such programs offering these features.

Microsoft Office 365 is first and foremost a suite of familiar office software for businesses to use in their day-to-day operations. But just because this software is instantly recognizable as a Microsoft product, it doesn’t mean that you can’t make some small changes to personalize your computing workspace. Here are a few ways you can do just that:

Set Your Profile Picture You can set a profile picture which will show up on any window or application that has the ability to show your image - e.g., Microsoft Lync. To set your picture:

  1. Log into Office 365 and go to the Home page.
  2. Click the My Profile header. It’s located in the top right hand side of the screen, underneath your name.
  3. Click Change Photo.
  4. Choose your photo by selecting Browse. It’s recommended that your picture be under 100kb in size, you’ll get an error message telling you if it is any larger. When you have selected your picture, press Save.
Add a Signature to Your Emails Many business emails include a signature at the bottom, a way to make each email seem a little more personal, or provide more information including contact details and a potential message about an upcoming promotion. To set your signature:
  1. Navigate to the Outlook page, click on Options. It’s located in the top right hand side of the screen, underneath your name.
  2. Click See all options from the drop-down menu that opens.
  3. Select My Account, followed by Settings which is located in the left hand menu.
  4. Under the Mail Tab, you will have an option to edit your signature. If you want Outlook to automatically place your signature on every outgoing email, click the radio button below the signature that says Automatically include my signature on messages I send.
If you don’t choose to have Outlook automatically add your signature, you can add the signature in your email by selecting the Messages Tab in each new email, and clicking the little arrow below Signature. A list of created signatures will be shown, select the one you wish to use.

Add Your Picture or Logo to Your SharePoint Site If your company uses SharePoint, you can add a logo or picture to enhance what is a relatively plain environment.

  1. First, you need to create an image. You can use almost any picture, just ensure you can legally use it. Get creative, this is your space!
  2. When you have the image you want to use, open SharePoint, click Site Actions and select More Options.
  3. Select Picture Library, and in the window that opens, select a name for a new library, and press Create.
  4. Your new Library should be on the left side of the screen. Click to open it and select Upload.
  5. When your picture shows up in the library, select it twice, so it’s in its own window. Copy the web address from the top of the page.
  6. Under Site Actions select Site Settings followed by Look and Feel.
  7. Beside Logo URL and description paste the URL you just copied. Click Ok and your image will show up on your SharePoint site.
With a few steps you can make Office 365 a little more personal. Just be sure that you can legally use the images you select. If you would like to learn more about Microsoft Office 365 or any other Microsoft products, give us a call.
Published with permission from TechAdvisory.org. Source.

March 29th, 2012

Social media has really become a major way for businesses to get their name out and gain exposure to the many different people on the Internet, build their brand and find new customers. With the large numbers of people currently using the Internet, it makes sense for businesses to have some form of online presence as they will be able to connect with more customers.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

  • Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
  • Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
  • Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
  • Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
  • Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
  • Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.
Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

Published with permission from TechAdvisory.org. Source.